MonetaSuite reaching out to bloggers in effective way
Many companies will send out press releases to try to court bloggers and get them to write about new products. This usually has the opposite effect, as bloggers will promptly hit "delete" and take a skeptical view of that company in the future.
The MonetaSuite team is using the occasion of the ABA TechShow to take a creative approach other companies should emulate — actually coming to bloggers to introduce their innovative product and seeking out their feedback.The company invited legal bloggers to a private dinner and breakfast in Chicago to introduce their new legal technology application MonetaMail. Attendees will receive a one-year's licence to MonetaMail, with the expectation that they will provide feedback and input on their experiences with the product as they use it. Tonight's dinner is at capacity; the Friday breakfast has only a few spots left. UPDATE: The breakfast is now full.
According to LexBlog CEO Kevin O'Keefe, this is the most effective way to get bloggers interested in your product, as well as help yourself.
"You're building relationships with early adopters of these products, of which a lot of them are bloggers," Kevin says. "You're getting feedback from people on your product. They're helping you improve it, and those enhancements are dictated by users, not developers. You also have bloggers who are influencers who have bought in to what you are doing. As they use the product, people who feel like they're part of it will share their story with other people."
