TechShow bloggers report on sessions, keynote address

As the ABA TechShow rolls along into Day 2, bloggers continue to share their views on sessions and social networking from the conference.

Principal of Burney Consultants Brett Burney shared snippets of the conversation from the session "Assessing the Big Picture: Planning and Implementing the LItigation Hold" at his blog, eDiscovery Info.

On the Thomas Reuters blog, WestBlog, vice president and general manager of client development Preston McKenzie discusses client development at TechShow in a video interview.

Rick Borstein of Adobe Acrobat is antipating a request for slides after his session today, and has already posted them for his presentation on "Acrobat for Legal Professionals" at his blog of the same name.

Jim Calloway, Director of the Oklahoma Bar Association's Management Assistance Program, has posted his impressions of Richard Susskind's keynote address on his Law Practice Tips Blog.

ABA TechShow bloggers chime in

No legal tech conference is without its share of coverage via blogs and Twitter, much like LexBlog is doing here at LexConference, and the ABA TechShow is already inspiring plenty of chatter in the blogosphere.

Washington D.C. attorney and e-discovery consultant Gabe Acevedo has been blogging about TechShow at Gabe's Guide as well as Twittering (@GabeAcevedo). His tweets from legal technology expert Richard Susskind's keynote address provided handy updates on the speech: "Susskind: the phenomenon of social networking will become what email is to lawyers now."

Law student and blogger Rex Gradeless (@Rex7) has also been blogging the conference, with plans to include video and photos in his coverage.

We blogged yesterday about MonetaSuite's showcasing of their new mail product to bloggers, and one has already offered up her take. Electronic evidence lawyer Sharon Nelson wrote on her blog, Ride the Lightning, that the MonetaMail program is "simple and clean, easy for lawyers to use" and advised conference attendees to check out the free version of the software at MonetaSuite's booth in the exhibition hall.

Check back for more updates from bloggers on TechShow throughout the conference.

MonetaSuite reaching out to bloggers in effective way

Many companies will send out press releases to try to court bloggers and get them to write about new products. This usually has the opposite effect, as bloggers will promptly hit "delete" and take a skeptical view of that company in the future.

The MonetaSuite team is using the occasion of the ABA TechShow to take a creative approach other companies should emulate — actually coming to bloggers to introduce their innovative product and seeking out their feedback.The company invited legal bloggers to a private dinner and breakfast in Chicago to introduce their new legal technology application MonetaMail. Attendees will receive a one-year's licence to MonetaMail, with the expectation that they will provide feedback and input on their experiences with the product as they use it. Tonight's dinner is at capacity; the Friday breakfast has only a few spots left. UPDATE: The breakfast is now full.

According to LexBlog CEO Kevin O'Keefe, this is the most effective way to get bloggers interested in your product, as well as help yourself.

"You're building relationships with early adopters of these products, of which a lot of them are bloggers," Kevin says. "You're getting feedback from people on your product. They're helping you improve it, and those enhancements are dictated by users, not developers. You also have bloggers who are influencers who have bought in to what you are doing. As they use the product, people who feel like they're part of it will share their story with other people."