There's a growing trend in the legal community where giving away valuable information for free has proven to be an excellent client development tool. Taking that method from their excellent Land Use Law Blog applying it to offline client development, Abbott & Kinderman's annual series of seminars on land use, real estate and environmental law is underway.
"It's a pretty well-received program, it gets a good turnout and it's part of our whole outreach program. It dovetails with what we do and what we use on the blog," said Bill Abbott, the founding partner of the firm.
With the first seminar taking place this past Thursday in Modesto, there's two more conferences in Redding and Sacramento coming up. The details on those:
- Date: Tuesday, February 8, 2011
- Location: Hilton Garden Inn Redding , 5050 Bechelli Lane
- Registration: 12:30 p.m. – 1:00 p.m.
- Program: 1:00 p.m. – 4:00 p.m.
- Date: Friday, February 11, 2011
- Location: Sacramento Hilton Arden West, 2200 Harvard Street
- Registration: 8:30 a.m. - 9:00 a.m. with continental breakfast
- Program: 9:00 a.m. - 12:00 noon
Wondering what specific things will be covered? Here's a few prominent 2011 developments that will be covered at the seminars:
- Global Warming: CEQA Guidelines, Mandatory Reporting, AB 32
- Water Supply Assessments
- CEQA Litigation: Exemptions, Setting the Baseline, Alternative Analysis & Exhaustion of Administrative Remedies
- Subdivision Map Extensions
- Interpreting Development Agreements
- Agricultural Land Mitigation
- New General Permit Under Clean Water Act
"I think we've got a pretty good grasp on the market, who our target audience is and how to package the program," Abbott said. "If we're guilty of anything, we're guilty of giving them too much information. So, that's a good problem to have."
Abbott said a majority of the attendees are individuals the firm is already familiar with "because they're either clients or they are agencies with which we work, either as their lawyer or doing business in their community."
Of those attending, Abbott said it would be about 20 percent lawyers, 70 percent staff or project engineers/project managers and 10 percent developers. However, he noted that the developer numbers may up as the business is somewhat calm right now.
While the team is familiar with most of the individuals who usually attend, it is open to all and is, of course, complimentary. If you're interested in attending, an RSVP is required as space is limited. To reserve a spot, call the firm's office at (916) 456-9595 and let them know which conference you will be attending.