Christy Burke on PR in the Legal Space
Christy Burke, Founder and President of New York-based PR firm Burke & Company, talks with Kevin O'Keefe about the impact of social media and blogging on the business of PR. In addition to reaching out to bloggers and non-traditional media outlets, Burke talks about the role of getting her clients to blog as part of the new model for engaging decision makers and influencers. Burke & Company specializes in serving the needs of technology companies selling into the legal space.
